WWE Will Be WWE, Not World Wrestling Entertainment

Reports suggest that the WWE is planning to brand itself as WWE and not promote its expansion, "World Wrestling Entertainment". The WWE is obviously planning to do away with the wrestling tag it has and promote itself as a TV show rather than as a wrestling company. The WWE recently made it clear that it is not a wrestling company. The Chairman of WWE has always referred to the business as "sports entertainment". It will take a long time for people to not refer to the WWE as a "wrestling company".